Travel Influencer AgencyA division of Influencer Advisory

Travel influencer marketing questions

How do brands find travel influencers?

We start with creators whose followers are your kind of buyer: people who would really want your product and can afford it. Then we check how many times brands have come back to sponsor each one again, across 6,723 sponsored travel videos in our data. We also look at how old the accounts leaving comments are, to spot real fans instead of bought, fake followers.

How much do travel influencers charge?

A small RV channel and a travel vlogger with a million subscribers don't charge the same, so we quote per creator once we know your product and goals. We negotiate every deal hard, and in a lot of cases we land a rate low enough that the savings alone offset our fee.

Which brands sponsor travel influencers?

In our data, 1,887 brands have sponsored travel creators on YouTube. RV Mattress by Brooklyn Bedding leads with 120 sponsored videos, then Lippert with 102, Saily with 91 and etrailer with 89. Our brands page ranks the top 50, with how many creators each one paid.

Who are the top travel influencers for brand deals?

The ones brands book again and again. In our data, Grateful Glamper has 134 sponsored videos, Cruise With Ben and David has 132, and Matt’s RV Reviews Towables and Thomas Heaton have 100 each. Our influencers page ranks the top 50 with their subscribers and sponsors.

What's in the free travel creator audit?

Three things: the travel creators whose followers fit your buyer, which creators your competitors keep coming back to, and how the creators you already pay compare. Book a call and we'll send you over all the info before we meet. Then we'll review them together.

We've paid travel influencers before and got no sales. What went wrong?

Usually it's one of a few fixable things: the wrong audience (a right-looking creator with mismatched followers), a single one-off post instead of a sustained presence, no real tracking so any wins were invisible, or a salesy integration that got skipped. So we start with a defined pilot and scale only the creators who hit your cost per sale.

Why do you run each travel creator for three months?

A one-time post is hit or miss. It doesn't show the creator's real, normal views, and fans can tell it's fake if they only see your brand once. The loyal fans who buy the most watch a creator a lot, and when they see you again and again, they believe the creator really likes your product.

Can you promise bookings or sales?

No honest agency can promise views or sales, because nobody can predict the algorithm. Anyone who guarantees that is not telling the truth. What we can do is line up the things that give you the best shot, starting with travel creators whose followers are your kind of buyer and that brands like yours have booked again and again.

Can you find creators for a specific kind of trip or traveler?

Yes, that's exactly where we add the most value. The broad categories are easy, but our sourcing system is built for the long tail: the creator whose whole channel is cruises, Japan, sailing, hiking or RV life. If there's an audience for it, there's almost always a trusted creator in it, and those niche partnerships tend to convert best, because the audience sees the creator as one of their own.

Can we stop our creators from promoting a competitor?

Yes, exclusivity can be written right into the agreement, so your creators aren't promoting rivals. It matters in travel: on our influencers page, Kristen & Siya are listed with both Airalo and Holafly, two eSIM brands. We set the category and the time window, and tighter exclusivity usually costs a little more, which we'll quote clearly.

How do you track sales from travel influencers?

We use coupon codes and tracking links, and we follow every sale through them. After we talk, we'll figure out what fits your profit, meaning what discount and what commission make sense. We would never set up something that puts your money at risk. If you use Shopify, we plug right in.

Can we run a travel creator's video as an ad?

Yes, we can run ads from creators' own accounts too. We usually start with normal posts to see which creators click with your brand, because some creators do great for one brand but not another. So we always test first. Then we get the rights to run ads from their accounts, starting with the trip videos that sold best.

Get your free travel creator audit

We have a four-step system including influencer affiliates, celebrity endorsements, influencer Discord groups and PR boxes to reduce CAC, increase revenue and increase the valuation of your business.

This audit comes from Influencer Advisory, our influencer marketing agency.