The eSIM brands on travel channels
Our count across 1,093 travel creators with a sponsored video, to November 2026.
| Brand | Sponsored videos | Creators | Creators booked twice or more | Videos with its code or link |
|---|---|---|---|---|
| Saily | 91 | 39 | 12 | 761 |
| Airalo | 85 | 46 | 12 | 947 |
| Holafly | 47 | 28 | 8 | 1,149 |
| Sim Local | 14 | 6 | 3 | 126 |
| Ubigi | 5 | 5 | 0 | 94 |
| Nomad eSIM | 4 | 4 | 0 | 106 |
A video counts as sponsored only when its own description names the brand as the sponsor.
Most of it runs on affiliate links
- Holafly: 1,149 videos carry its link or code, and 47 say they are sponsored. About 1 in 24.
- Airalo: 947 with a link or code, 85 sponsored. About 1 in 11.
- Saily: 761 with a link or code, 91 sponsored. About 1 in 8.
Most Holafly links in those videos are tracking links on holafly.sjv.io.
So the paid read is the small part of how these brands show up on travel channels.
“Customer clicks an affiliate link, but forgets to use the promo code at checkout”
his Influencer Attribution Handbook, on why codes alone can miss a sale
Who they booked again
- Saily booked Allison in Tokyo 13 times, August 2024 to October 2026, and Nonstop Dan 11 times.
- Airalo booked Sunny in Japan 12 times, October 2024 to October 2026.
- Holafly booked LOUGOTGUAP 6 times between December 2025 and November 2026, and Flora Gonning 4 times.
- Sim Local booked Love and London for 7 of its 14 sponsored videos.
Three of the channels booked most carry Japan or Tokyo in their name: Allison in Tokyo, MegLog from TOKYO and Sunny in Japan.
How we would run an eSIM program
- Start with the creators already posting your link. For Holafly that is 170 creators.
- Pay a read to the ones whose link sells, and book them again.
- Hold the brief, offer and window steady so the creator is the only variable.
- Judge every creator on cost per sale.
Our brands page lists every travel brand we count and who it books.
This audit comes from Influencer Advisory, our influencer marketing agency.