The brands and their counts
Our count across 1,093 travel creators with a sponsored video, to November 2026.
| Brand | What it sells | Sponsored videos | Creators | Booked twice or more |
|---|---|---|---|---|
| Unbound Merino | merino wool travel clothing | 61 | 29 | 15 |
| Ekster | slim wallets | 55 | 30 | 7 |
| Level8 | suitcases | 50 | 32 | 10 |
| Nomad Lane | travel bags | 16 | 9 | 4 |
| Away | suitcases | 15 | 8 | 4 |
A video counts as sponsored only when its own description names the brand as the sponsor.
One creator, two gear brands
- Through My Lens made 5 Away videos, June 2025 to May 2026, and 7 for Unbound Merino, February to October 2026.
- Explorcation made 10 Ekster videos, May 2025 to October 2026, and 5 for Nomad Lane.
A gear brand can find its next creator on another gear brand's list.
Cruise channels sell bags and wallets
- Ekster booked Cruise With Ben and David 5 times, February 2024 to May 2026.
- Nomad Lane booked Life Well Cruised and CruiseTipsTV twice each.
- Level8 booked CruiseReport 3 times, September to October 2026.
How we would run it
“A creator post does not stop selling after 48 hours.”
LinkedIn post, July 2026
- Start with creators another gear brand booked twice or more.
- Measure each one on a 60 to 90 day window.
- Buy usage rights to run the winners as ads.
See which creators each travel brand books on our influencers page.
This audit comes from Influencer Advisory, our influencer marketing agency.